Giving Assistant

Who we are


Giving Assistant is a Certified B Corp and shopping rewards platform that makes it easy for shoppers to both save money and give back for free. We are committed to raising $17 million for charitable organizations by 2020. Shoppers can earn cash back and find the latest coupon codes from over 3,000 trusted brands and have the option to choose from over 1.2 million charitable organizations to donate a portion of their cash back earnings. We also offer a free browser button that will conveniently send cash back alerts and automatically scan multiple coupon codes at checkout so shopping journeys can start directly on our partnered brand sites. We are a mission driven, for-profit company and aim to have a positive social impact across the globe.



What is B Corp?


A Certified B Corporation, B Corp for short, are companies that go through a rigorous certification that measures their impact on the environment, their employees, their customers, and their community. Little over 2,000 companies in the world today have successfully become a B Corp, which makes the label one of the most prestigious ones out there. In one sentence, the B Corp title is “like Fair Trade certification but for the whole business, not just a bag of coffee.” This perfectly describes the community of B Corps across the globe – companies that treat the people and the world around them fairly, while at the same time remaining a profitable business. Check out our journey to become a B Corp.



What we believe


Giving Assistant genuinely believes the best businesses in the world will be the best businesses for the world. For nonprofit organizations, Giving Assistant provides a more consistent, long-term model to increase donor engagement and donations by employing the power and reliability of e-commerce. We aim to encourage and inspire other businesses to do more by giving back.



Mission statement


To transform everyday shopping into charitable action.