Who we are

Giving Assistant's mission is to transform everyday shopping into charitable action. We are a Certified B Corp and shopping rewards platform that makes it easy for shoppers to both save money and give back for free. Based in San Francisco, California, we are a mission driven, for-profit company and aim to have a positive social impact across the globe.

Office photo Team in office

What we do

Giving Assistant shoppers save money with cash back and coupon codes at over 3,000 online brands. Then, they have the option to donate a portion of their cash back earnings to any one of 1.2 million 501(c)3 nonprofit and charitable organizations in the U.S. We also offer a free, convenient browser button that alerts shoppers when they're on a cash back eligible site, and that automatically loads the latest promo codes, so shoppers don’t have to click away and search for coupons.

Zidisha with check

What we believe

Giving Assistant genuinely believes the best businesses in the world will be the best businesses for the world. For nonprofit organizations, Giving Assistant provides a more consistent, long-term model to increase donor engagement and donations by employing the power and reliability of e-commerce. We aim to encourage and inspire other businesses to do more by giving back.

Team volunteering

What is a B Corp?

Certified B Corporations (B Corps for short) are companies who have passed a rigorous assessment that measures their impact on the environment, their employees, their customers, and their community. Little over 2,000 companies in the world today have successfully become a B Corp, which makes the label one of the most prestigious ones out there. In one sentence, the B Corp title is “like Fair Trade certification but for the whole business, not just a bag of coffee.” This perfectly describes the community of B Corps across the globe – companies that treat the people and the world around them fairly, while at the same time remaining a profitable business. Check out our journey to become a B Corp.

Team volunteering Ziggy, Chief Belly-Rub Officer