5 Things You Didn't Know About e.l.f.
- Though it uses the name e.l.f. or e.l.f. Cosmetics, the three letters in its name actually stand for eyes, lips and face.
- Most of the makeup products that the company sells costs just $6 or less because it founders wanted to make affordable makeup.
- Its website came about after Glamour Magazine wanted to run a feature on the company's line but needed a place to direct readers.
- After Oprah included e.l.f. on a list of her favorite things in one of her magazines, the website sold out of all products almost overnight.
- The company did promotions to raise money for breast cancer awareness, animal shelters and tsunami and earthquake relief efforts in Japan.
How to Redeem a Coupon Code at e.l.f.
Though e.l.f. offers a number of affordable makeup and beauty products, you can use a coupon code to bring those prices down even further. Before applying the code, you'll need to shop the e.l.f. site and add any products you want to your cart. You'll notice a small box that comes down on the right side of your screen, which lets you move directly to the checkout area or continue shopping. Once you decide to check out, you should see your shopping cart and a summary of your order. As you scroll down on this page, keep your eyes open for a white box that has Enter promo code in black above it and a black apply box below. Click that button after entering your code. The e.l.f. website will instantly update to show you how much you will now pay for your products and any shipping fees. You can check out securely with a PayPal account, a debit card or a credit card.
Women who want to save money on cosmetics know the name e.l.f., which also goes by the name of e.l.f. Cosmetics. Founded in 2004, the company was the brainchild of two men. Scott Vincent Borba had an established career and actually helped launch the expensive Hard Candy line, while Joseph Shamah was in business school and looking to start his first company. The two came up with the idea for a company that would sell higher quality makeup and beauty products but at lower prices. After deciding on the type of products they wanted to sell, they chose the company's name to reflect those products.
During its early days, e.l.f. did not have any retail outlets of its own or a website. Its founders spent months trying to find retail shops that would stock the limited selection of products it offered. The founders credit the editors at Glamour Magazine with forcing them to create their own retail outlet. While doing a story on the brand, those editors pointed out that readers would want to know where they could buy the products featured, which led to the company creating its own website. Though it launched with fewer than 15 items, the website now stocks more than 300 beauty and makeup products.
The e.l.f. brand now features three different product lines: Studio, Minerals and Essentials. Its Studio line features makeup brushes and tools designed for professional makeup artists. The Minerals line includes makeup made from natural products, which many will find last longer and have a deeper and more brilliant color. You'll find products that the company thinks all shoppers should own in its Essentials line. The Essentials line also includes a number of makeup palettes that you can actually customize to better work with your skin tone.
e.l.f. prides itself on keeping prices down and offering the best products. While it's similar to companies like Wet 'N Wild and Revlon, you'll find that its products are less expensive than those sold by Revlon and of a better quality than those sold by Wet 'N Wild. You can pick up a high-quality lipstick like those sold in department stores for around $5 or less, and the website features some items priced as low as $1 each.
If you aren't sure how to get that amazing look that you want, you might watch some of the video tutorials that the company offers like "e.l.f. How-to: the classic smoky eye & eyebrow tutorial" on YouTube. This short video walks you through all the steps needed to get a classic smoky eye with products available from the company's website.
The e.l.f. website offers a combination of products suitable for the everyday look you need for school or work, but you can also shop for special occasion makeup too. Its line of lip products include lipstick, lip gloss, liners and lip palettes, and its eye line includes shadows, mascara, concealer, power and similar products. e.l.f. also sells foundation and other items for use all over your face. You can use a highlighting cream to make your skin look younger and healthier, a concealer to hide dark circles under your eyes or primer to make your makeup last all day or night long.
e.l.f. introduced a line of skincare products in more recent years that help you look just as young and beautiful as you feel. Its line of moisturizers helps hydrate your skin and prevent damage from the sun, and it also sells cleansers that let you remove makeup and clean your skin. You'll also find some great makeup brushes and tools too. The company partnered with PETA to create a line of cruelty-free products that do not use any type of animal hair or skin.
If you love trying out new products and want access to some of the newest items from e.l.f., sign up for one of its subscription box plans. You can sign up for one month, six months or an entire year of service. The company will then deliver one of its play beautifully boxes right to your front door. Each e.l.f subscription box comes stocked with products like moisturizer, lipstick, glosses, eyeliner and beauty tools too.
e.l.f. Social Media Links
e.l.f. on Facebook: If you want to find all the hottest news about e.l.f. cosmetics and products, like the company on Facebook. You'll find images and details about all type products and discover new changes and policies the company implements like partnering with PETA to make its new makeup brushes.
e.l.f. on Twitter: Giving a shout out to the company on Twitter may get you noticed and gain you some new followers too. Even if you don't tweet e.l.f., you'll still want to visit Twitter to find out about new products and fun contests.
e.l.f. on Instagram: If you want to show off your look to the world, turn to Instagram. Take and posts pictures of yourself wearing e.l.f. cosmetics that you tag yourself in online. The company just might highlight one of your fresh looks on its main page.
e.l.f. on Pinterest: Following e.l.f. on Pinterest lets you view some of the unique boards that the company creates. You can view fun products that serve as great gift ideas, must have cosmetics for the season and even makeup of a specific color.
e.l.f. on YouTube: The e.l.f YouTube page features a number of preview videos that give you an early look at new products, but you'll also find makeup tips and fan reviews too.
e.l.f. on Google+: As a fan of the company, use its Google+ page to keep up to date on current news, watch video tutorials and find fun articles.
e.l.f. Contact Info
1350 Broadway St.
New York, NY 10018