5 Things You Didn't Know About Food 4 Less
Create an online account at Food 4 Less, and view your weekly ad, download digital coupons, create your shopping list, and get email-only savings online.
Install and link the Food 4 Less mobile app to your online account, and do everything above while you're on the go.
With the mobile app, add items to your shopping list by scanning the bar code, refill prescriptions, and check your fuel points.
With a Visa Prepaid Debit 1-2-3 Rewards Card, you can load digital coupons, earn free groceries and fuel points, and support local charities.
Like or dislike changes at your Food 4 Less? Join the Customer Panel and make your opinions known by periodically responding to surveys.
How to Redeem a Coupon Code at Food 4 Less
While you can order cakes, assorted platters, and fried chicken from the Food 4 Less deli and bakery, you cannot have these items shipped to your home. Instead, you schedule a time to pick them up and pay for them at your local store. If you have a gift card or coupon, you would use it at the store. Purchases of jewelry are handled through the Fred Meyer's Jewelers website, and orders for floral arrangements and florist arranged gift baskets are placed through FTD. Consequently, while there is a shopping cart for deli and bakery orders, there is no checkout on the Food 4 Less website, and thus, there is no text box for entering coupon or promotional codes.
Food 4 Less Review
In the 1930s, Lou Falley founded two chains of stores located in northwestern Missouri and eastern Kansas. Falley's was a full-service grocery, and Food 4 Less is a no-frills, warehouse store like Sam's Club or Sav-A-Lot. The warehouse concept allowed Falley to save on labor costs because employees stocked shelves with the groceries still in their original shipping containers rather than removing them and placing items on the shelves individually. Also, Falley did not employ baggers at the checkouts. Customers bagged their own groceries. These savings enabled Falley to offer lower prices at Food 4 Less, and customers preferred receiving savings to receiving service. Falley began replacing the full-service Falley's stores with Food 4 Less stores. He also offered franchises in states where he was not operating his own Food 4 Less stores.
Yucaipa Companies, owned by Ron Burkle, acquired the remaining Falley's stores in 1987. Then, the late '90s saw a period of consolidation among grocery store chains, which creates a bit of confusion in the history of Food 4 Less. The Falley-owned Food 4 Less stores merged with Ralph's, and then Fred Meyer acquired Ralph's. In 1998, Fred Meyer sold some of the Food 4 Less stores that were located in the Midwest to Associated Wholesale Grocers of Kansas City (AWG). Some of the warehouse Food 4 Less stores were converted to full-service groceries with a new logo. Later in that same year, Kroger's acquired Fred Meyer in 1998. However, the franchise stores operate independently of the Kroger-owned Food 4 Less stores, and agreements between Kroger and the franchisees stipulate who may use the Food 4 Less name and in what areas and even whether the franchisee may advertise specific products for sale in sales flyers or may only announce a sale without naming products. Franchisees include Nugget, PAQ Inc., Gongco, and Fleming, which filed for bankruptcy early in 2003. All of the Fleming-operated Food 4 Less stores were sold at auction to other national grocery chains, and the names of the stores have since either been changed or the stores have closed.
Many of the stores in the Kroger family of stores, like Food 4 Less, continue to operate under their familiar regional names and maintain their local focus. For example, Kroger’s sponsors the Bringing Hope to the Table program throughout their family of stores, but donations support the local food banks where the stores are located. In addition, Food 4 Less has its own programs. The in-store coin canisters support local charities. The charity supported changes quarterly to meet different areas of need in the community. When you contribute your spare change to the Food 4 Less Fund, you support grants to local programs for such causes as women's health, K-12 education, environmental sustainability, and disaster relief and grass roots support organizations such as the Red Cross and the Salvation Army. Local stores can also suggest grants that meet local needs. One example of the support that Kroger supplies to women's health issues is the series of Sharing Courage videos on YouTube that feature women with breast cancer. This one is entitled Sharing Courage with Kristie P. The Food 4 Less Perishable Donations Pick-Up Program supports food banks throughout southern California through Feeding America.
Food 4 Less and Kroger not only seek to serve the community, but also you and your family. In the Discover Fresh section, under the Explore tab of the website, you'll learn about the local farmers who supply the Kroger family of stores with fresh produce and dairy products. You’ll also find tips from experts on how to prepare in-season foods and recipes that use all or almost all fresh ingredients. Kroger's stocks its family of stores with sustainably caught seafood, and the Kroger chain has earned the Rainforest Alliance Certified Seal of Approval.
If you are looking for recipes for other than in-season foods, try the Recipes section under the Explore tab. You can search the recipes for types of dishes, such as breakfast, brunch, lunch, dinner, dessert, or side dish, or you can search by the main ingredient, such as beef, pork, poultry, seafood, pasta, vegetable, or fruit. When you find one you like and want to use again, click on the heart, and you will be able to find it under My Recipes.
If you are looking for other kinds of help, try the Inspired Gatherings section under the Explore tab. You'll find tips for hosting various kinds of parties as well as instructions for making gifts, decorations, invitations, place cards, and more. Of course, you will also find recipes for food and drinks to serve at your party. On the more practical side, you'll find tips for organizing and storing holiday decorations, for organizing your home in general, for cleaning up as you cook, and for keeping different areas of your home sparkling clean and ready to receive guests.
Food 4 Less Social Media Links
Food 4 Less on Facebook: Keep up with Food 4 Less on their Facebook page, and get the latest deals and promotions.
Food 4 Less Contact Info
You can contact Food 4 Less by filling out the form on the Customer Comments page on their website. If you have a question, comment, or issue regarding a particular product, there is even a place to enter the product name, the date and time of purchase, and the UPC and manufacturer's code. Giving Food 4 Less as much information as you can may help them respond to you more quickly. Food 4 Less has a long list of phone numbers on their website page for questions regarding specific issues.
However, because Food 4 Less is part of the Kroger family of stores, you can write or call the Kroger Company at:
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
The Customer Service Center hours are:
Monday - Friday 8:00am - midnight
Saturday – Sunday 8:00am - 9:30pm