5 Things You Didn't Know About YETI Coolers
- YETI Coolers were created by Roy and Ryan Seiders, a pair of outdoor-loving brothers who couldn't find a cooler tough enough to suit their needs.
- YETI Coolers are specifically designed with real life conditions in mind. They are strong enough to stand on without crushing and bear proof.
- YETI designs coolers for hunting, camping, fishing and tailgating. They range from small enough to sling on the shoulder to large chests.
- For fans of college sports, YETI has a line of collegiate coolers that come with the logo of the school team.
- Before founding YETI coolers, the Seiders brothers worked designing custom boats and custom fishing rods. The sales of Waterloo rods gave YETI startup capital.
How to Redeem a Coupon Code at YETI Coolers
Redeeming a promo code is easy on the YETI coolers website. Once you have made your decisions on what to buy, click on your cart and begin the checkout process. You will be given a choice between becoming a registered member or being a guest. From there you will need to supply your name, shipping address (they give you a check box to skip the billing address, which saves time), and email address. Once you get to the payment page, there is a large promo code box right below the coupon code box. Once you enter the promo code, the discount should be instantly applied. If you find that it's not working, double-check the conditions of the promo, as you may not meet the requirements.
YETI Coolers Review
Before YETI coolers began in 2006, the average cost of a cooler was around $40. Thanks to the clever branding strategy of two charming outdoorsmen, Roy and Ryan Seiders, their business of selling coolers that run from $250 to $1300 turned them into the bestselling high-end cooler brand that they are today. Instead of beginning by selling to the little guy, the Seiders brothers took the capital they had from selling Waterloo Fishing Rods, their previous company, and used it to sponsor fishing and hunting channels. By getting real-life endorsements for their products from the tastemakers in the hunting and fishing communities, YETI turned a quality product into the must-have item it has become. They gained licensing rights to show university mascots and symbols, to entice the hardcore tailgaters to consider a quality, higher-end cooler. As a bonus, they offer a high-end affiliate program to entice bloggers to also share the wonder that is YETI with their readers, and to share in the profits when they do.
Of course, endorsements only go so far if you don't have a quality product, which is where the Seiders, as sportsmen themselves, exceeded everyone else. They thought of all the ways that coolers let them down in their own hunting and fishing expeditions-- caving in when used as a stool to cast or reach something, being ripped open and robbed by a hungry grizzly, or simply not keeping things cold enough in the hot Texas sun where they made their home. YETI first perfected the large cooler for the back of a fishing boat or pickup. Then, as they gained in popularity, they expanded to different sizes of cooler. From there, they have added cooler bags for fly fishermen to sling on their shoulder, bottle openers, and thermal protected drink bottles. From a cooler that you have to replace every season or two to a quality item that is endorsed by the pros and built to last forever, it seems like a no-brainer to shell out 300 bucks once instead of constantly paying 40 for something that will break in a year. Their first thought was to market them to those with an active, outdoorsy life, making them appeal to everyone with a pickup truck. As their business skyrocketed, however, they have permeated every aspect of the cooler market.
A third part of the strategy has been social media. Their series of YETI vs. Stuntman videos has attracted hundreds of thousands of viewers from all over the world. One of these videos shows a large professional wrestler spending three minutes doing their best to destroy the cooler. Another shows coolers being exposed to grizzly bears in YETI's rigorous "testing" process. Victorious athletes, intrepid hunters and fishers, brave explorers and more are part of YETI's film series designed to turn a mere cooler into an indispensable lifestyle brand.
YETI seeks to do more than just entertain, though. They offer advice on the right cooler, and a bombproof return policy for their (figuratively) bombproof coolers. Helpful tips on how to keep your cold ice even colder, for longer. They separate their coolers by activity type, by series, and give a guide to sizing on board.
Today, the high-end quality cooler is no longer an unheard-of thing. Companies like Igloo and Grizzly continue have success in this market, but YETI remains an impressive industry leader. YETI not only leads in name recognition for these items, they also continue to have the lion's share of the market. High end boating and yacht companies feature YETI coolers as a standard feature on their fishing models, and championship college football teams fill logo-emblazoned coolers with ice and sports drinks on the benches, as the national syndicate cameras pan by quarterbacks quenching their thirst.
A visit to the YETI website shows that they have continued to work with the quality, entertainment and outdoor-focused strategies where they began. Coolers are easy to find and sort, information is easy to separate from products, and it is easy to head to the films or tips and tricks sections without feeling the push to buy or being pummeled by ads and endorsement links. Like the coolers themselves, it is professional, high quality, simple and clean. Spend an afternoon perusing their film series, learn about how to link your blog to their product, or even design your own custom logo to place on your cooler and make it uniquely yours. YETI continues to innovate with their customer service, providing the same level of quality that they strove for when they began the quest to make a cooler that was simply better.
YETI Coolers Social Media Links
Facebook: Find sales, new products, and links to the latest YETI videos here.
Twitter: Find great examples of YETI coolers in their natural element here.
Instagram: Find gorgeous shots of the best hunting and fishing land on earth and the reasons why YETI is the only cooler to take you there.
YouTube: YETI's classic video series, highlighting the toughness of their coolers and their customers.
Pinterest: Great hunting and fishing hacks, and places and ways to use YETI coolers.
Google Plus: Great Shots of hunting and fishing worldwide.
YETI Coolers Contact Info
5301 Southwest Pkwy Suite 200
Austin, TX 78735
Telephone Number: +1 (512) 394-9384