Is Giving Assistant Legitimate? 17,000+ Nonprofits Say Yes!

We get it. More than anyone, smart shoppers won't put up with gimmicks.

When you heard that Giving Assistant pays double cash back, offers coupon codes at over 6,000 stores, and enables automatic, painless, charitable giving at over 1.6 million nonprofits, you couldn't help but ask—

—is Giving Assistant legit?

Yep. No weird, fine print. No funny business. We do what we say we do, we're getting better at it all the time, and we're growing really fast.

We're also free for nonprofits, free for Savvy Shoppers (our no-cost membership plan) and just $5.99 per year for Power Shoppers, who get double cash back everywhere. We never ask for anyone's credit card information (Power Shoppers pay their membership fee out of the cash back they earn) and we don't, nor will we ever, profit or make a commission off donations.

How much have you raised for nonprofits so far?

Last year alone, shoppers like you raised $1.53 million in cash back donations for some amazing causes. This year's donations have poured in so fast, they've put us on track to raise at least $17 million total by 2020. So, we can understand why you're asking yourself if Giving Assistant is legit. We can hardly believe it either.

How does Giving Assistant work?

  1. Sign up free, and get the Button. The Button puts all the good stuff on autopilot, from cash back to coupons, so you don't forget to save.
  2. Log in to set your donations preferences. You can donate 0% to 100% of your cash back earnings to any publicly registered 501(c)3 in the U.S.
  3. Shop, save, earn, and give. Automatically. (More like auto-magically.)

Are you better than Amazon Smile?

We think helping nonprofits is great, period. But there are a few reasons why shoppers and nonprofits alike choose us over Amazon Smile.

Amazon Smile logoGiving Assistant logo
Only about 0.05% of sales transforms into donations (just a nickle for every $10)An average 10% of sales transforms into charitable donations. (10x more!)
Only works with AmazonFundraise and give back at over 3,300+ major online brands
Donations never doublePower Shoppers earn 2x cash back, resulting in 2x donations, in addition to monthly 2x cash back events for all shoppers
No opportunities for nonprofits and supporters to connectShoppers can opt-in to receive nonprofits' news and updates

Nice! Tell me more.

Happy to! Giving Assistant is a 3-year-old startup based in San Francisco. It was founded by 5 human beings who wear their big ol' hearts on their sleeves. A few other fun facts:

  • Combined, we have almost 35 years' experience working at nonprofits.
  • 14 of us have volunteered abroad, or created a fundraiser for a nonprofit.
  • 3 of us have worked at other B Corps.
  • We enjoy 2 company-wide volunteer days per year.
  • 12 of us have pets. (Ziggy is Chief Belly-Rub Officer.)
  • 100% of us use Giving Assistant to support a nonprofit.
Group photo of Giving Assistant team

Here's a few of the nonprofits our Giving Assistant team members donate to:

“Kiva is my nonprofit of choice. They connect people all over the world with affordable microloans so they can create opportunities for themselves and their families. They give borrowers a hand up, not a handout.”

Picture of Alison Edwards Alison Edwards
Loyalty Manager

“I donate to Lotus Outreach. Their #1 mission is to ensure the health, education, and safety for at-risk young girls and women in developing worlds, primarily India and Cambodia. They provide multiple services like counseling sex trade survivors to prevent mental illness, substance abuse, and suicide. They also design educational agendas for each individual for future economic and financial empowerment.”

Picture of Emily Hodges Emily Hodges
Marketing Communications Manager

“I was diagnosed with colitis when I was 19, and it profoundly changed my life. That's why I give back to the Crohn's and Colitis Foundation of America. I like knowing that I'm supporting a nonprofit who is collecting research to find a cure for my community.”

Picture of Caroline Vivat Caroline Vivat
Nonprofit Partnerships Manager

“All of my family's amazing dogs have come from the Hawaiian Humane Society. Supporting them helps me feel connected to my home, even when I'm 2,400 miles away.”

Picture of Amanda Chun Amanda Chun
Nonprofit Partnerships Manager

“I support Global Glimpse. They send on-the-road-to-success youths from different backgrounds abroad to further develop their leadership skills. My moments of travel are a huge part of my identity, and I really believe these kids will gain great opportunities from Global Glimpse's initiatives.”

Picture of James Gray James Gray

“ has helped with breast cancer prevention in both women and men for 18 years worldwide. I love knowing that I'm giving back to them every time I make a big or small purchase through Giving Assistant.”

Picture of Lauren Makiyevskiy Lauren Makiyevskiy
Director of Partnerships

If that's not enough, we're also a Certified B Corp. It's a big responsibility, and we don't take it lightly.

What if I have more questions?

Check out our FAQ page, or send an email to We'll reply to it within 48 hours.

This feels great. Where do I sign up?

Shoppers, click here. Nonprofits, click here. Let's change the world!

Start receiving donations & donor email addresses.