Join 17,000+ nonprofits raising millions at over 3,165 online stores.


Shop online

1. Shoppers earn cash back
at 3,165 popular online stores like Macy's, Target, and Best Buy.

Donate cash back

2. They donate their cash back
to causes they love with every purchase—automatically.

Donate cash back

3. Nonprofits raise more,
collecting an average 10% of sales from our shoppers' everyday spending.

Shoppers give more with the Button.

At checkout, the Button lets shoppers know if a cash back donation is available at over 3,000 brands, so they never miss an opportunity to give. Plus, they get top coupons at over 6,000 brands right at their fingertips.

Button demo

More donations. Better outreach. Zero fees.

When every dollar counts, your fundraising platform should, too.

  • 100% free for nonprofits—we take zero fees, and zero commissions.
  • Raise 10x more with the "Amazon Smile" for 3,165 major retailers.
  • Access supporters' email addresses for free and amplify your marketing.
  • Recurring, passive donations mean more quality time with your cause.
Dashboard demo


A little cash back can do a lot of big things.

Pencils Of Promise

$48,370.251 raised to date

We love finding new and easy ways for people to support Pencils of Promise. Giving Assistant is simple and fun, and they're already over halfway to funding a full school build with PoP!

Picture of Natlie Ebel<
Natlie Ebel
Director of Marketing

$280,417.26 raised to date

Through Giving Assistant, we've been able to raise almost a quarter of a million dollars in additional donations. That has allowed us to fund loans for two thousand people that otherwise would not have been financed.

Picture of Julia Kurnia
Julia Kurnia
Team Rubicon

$18,623.03 raised to date

We are grateful for the support of Giving Assistant. This is a fantastic opportunity. These donations will enable us to continue our global effort to harness the skills of military veterans to help people on their worst day. Going forward, we're excited to have not only the support of Giving Assistant, but also of their shoppers who believe in our mission.

Picture of William McNulty
William McNulty
Team Rubicon Global CEO
Camp Kesem

$17,791.98 raised to date

We are so grateful for our partnership with Giving Assistant and their impactful support of children touched by a parent's cancer. The need for Kesem's services is far-reaching and touches every corner of our country. The donations we receive from Giving Assistant and their shoppers allows us to open new Camp Kesem chapters and support more children who can benefit from our services.

Picture of Jane Saccaro
Jane Saccaro

Zidisha raised over $280k in 18 months.

Raise an additional $10,000+ yearly with just 100 supporters.

Spent online $2,000

is the average a shopper spends online annually.

User sign ups 1,000+

users sign up with Giving Assistant, every day.

Percentage to nonprofit 10%

of their spending goes to your nonprofit.

20 $2,080

We know nonprofits.

Collectively, our team has worked at 501(c)3 organizations for more than 30 years. We volunteer abroad, organize fundraisers, and enjoy paid time off helping out in our community. More importantly, we all support a ton of great causes using Giving Assistant.

Giving Assistant team volunteering

$17M by 2020.

One of fewer than 2,500 B Corps in the world, Giving Assistant rivals comparable fundraising platforms. We've raised over $4 million for nonprofits in under 5 years, and are on track to raise $17 million by 2020. Plus, we regularly double shoppers' cash back to encourage even more giving.

Giving Assistant is certified B Corporation


How does Giving Assistant work?

Partnering with Giving Assistant provides nonprofits and charitable organizations with a more consistent, long-term model to increase contributions, simply by employing the power and reliability of e-commerce.

Here's how it works:

  • Millions of users shop at 3,165 of the biggest online retailers with Giving Assistant.
  • Those shoppers earn cash back on their purchases.
  • They donate their cash back directly to your organization.

What do you need to do?

  • Claim your page.
  • Complete your profile.
  • Let your supporters know that they can use Giving Assistant to help your mission.

When does my organization receive a check?

We send your first donation as an eCheck within 7 days of your email address verification, typically on a Monday. After that, we send donation eChecks four times a year, after every quarter: February 1st, May 1st, August 1st, November 1st.

Who determines the amount in donations we receive?

Our members do! They select the percentage of their earned cash back that they wish to donate.

How does Giving Assistant make money?

Giving Assistant doubles as both a loyalty program and a coupon marketplace. We make a commission on coupons used from our site and any purchases made at stores who do not offer cash back to our members.

What types of organizations are eligible to participate?

As long as your organization is registered with the IRS as a 501(c)3, you can participate.