5 Things You Didn't Know About Apple
- In 2015, Apple became the world's most valuable brand as Apple was anointed the first $700 billion company in history.
- While Apple is cutting back on this production, the Apple iPad's retina display and the iPhone 6's memory chip is manufactured by rival Samsung.
- One of the most famous brands in the world, the iPhone was almost called the Telepod, Mobi, Tripod, and, believe it or not, the iPad.
- Apple has been known to create fake projects for employees to work on simply to uncover which employees are leaking confidential information to the public.
- You are not allowed to smoke around an Apple computer. If you do and something goes wrong, Apple can claim you voided the warranty.
Apple has a clearance section on its website. This area of the store consists mostly of refurbished Apple products at substantial savings, as well as special deals. While products will rotate consistently, you have the opportunity to get anything from Mac accessories to Apple TVs and an iPad mini 3 with Wi-Fi and cellular services. The good news is these refurbished products come with the same warranties that Apple offers shoppers who buy brand new. That means a full one-year guarantee as well as free shipping and returns.
The only hardware and software engineer to challenge the overwhelming presence of both Microsoft and Google, Apple has the resources to be a country all by itself. In its vaults are enough cash to buy every resident of the U.S. a one gigabyte iPhone. They have sold enough Macs in a single quarter to provide everyone in most states their own computer. In fact, it has been recorded that Apple has enough cash on hand to buy the U.S. Treasury, the building that holds and manages all of the country's money.
Founders Steve Wozniak, Steve Jobs and Ronald Wayne were actually trying to revolutionize the computer industry in 1976. They were looking to personalize computers, developing hardware small enough for consumers to have them in homes and offices. At the time, this was an almost absurd notion. The average functioning computer was massive, often taking up entire sections of a room.
After much independent work by the founders, Apple opened its doors on April 1, 1976. A little over a week later, Wayne decided to leave the company. It has been estimated that today Wayne's shares would be worth in the vicinity of $60 billion. Wayne sold his stake in Apple for $800 and a payout of $1,500. To this day, Wayne has said he has no regrets.
Among the company's key moments is the first Apple computer hand built by Wozniak in the garage of the home where Jobs lived with his parents. An all-in-one microcomputer, it aligned with Jobs' vision of a compact unit that used a keyboard and television set. (Though Jobs would later admit that vision was almost boasting, not thinking practically about the current tech's capabilities.) The first Apple computer would sell over 200 units at $666 a unit.
Almost a decade later, even at almost $2,500, the first Mac still managed to be the first affordable computer with a graphic interface. Apple was trailing behind Microsoft and its Windows platform at the time, but it wouldn't be long before the Windows vs. Mac debate would pit loyalists against each other.
Apple was the first to create the self-contained computer. They continuously found new ways to assess and implement minimal set-ups, the elimination of cords and wires, and to encourage mobility and getting resistant users to connect with computers through unique and attractive design, and pull-out-the-box-and-get-started technology.
A year after the Mac was introduced, Jobs left the company amid controversy. A decade later, he would return under just as much controversy. It would be a fortuitous move on the company's part. Jobs originally left because he was too much of a driven visionary. It would be the same vision that would turn Apple's fortunes around. It could be said Jobs became the company's brand. Three years after his return, Apple's stock would drop close to 10% after the founder's failing health went public.
Jobs' need to create things that others thought impossible led to the iPod, iPad and iWatch. With those and innovations like the OS X and iTunes in its portfolio, the world is waiting to see what Apple has waiting for us. In fact, many are already standing in line.
Apple Social Media Links
Apple on Twitter: There is almost no company on the planet, big or small, that isn't Tweeting, posting and cultivating its Internet presence. Except Apple. While Apple controls a number of Twitter accounts and has social media accounts, it is one of the rare companies that does not devote much energy to the platforms.
Apple on Facebook: They have a Facebook page, but it pretty much functions via contributors outside the company.
Many analysts believe that while the idea of traditional advertising has become only a portion of creating word-of-mouth and signifying a strong brand, Apple is still spot-on when it comes to driving their message to the masses without social media. In fact, word-of-mouth is the company's strongest advocate. The single whisper of a new iPhone sends waves around the globe without Apple needing to do much of anything. In fact, by the time the company has made any official announcement and started a campaign, half the world has already packed a bag and camped outside an electronics store.
Apple Contact Info
1 Infinite Loop
Cupertino, CA 95014
Telephone Number: +1 (408)-996-1010 or 1-800-My-Apple
Sales Support Telephone Number: +1 (800)-676-2775