5 Things You Didn't Know About NET-A-PORTER
- NET-A-PORTER offers free three-day shipping on all products sold on its website and free returns for shoppers in the United States.
- All items on the website are available with the NET-A-PORTER signature series wrapping, which makes it easy to send gifts to loved ones.
- The company launched its own mobile app that works with all Android and Apple devices that lets you create your own wish list.
- PORTER Magazine is an exclusive magazine available from NET-A-PORTER that comes out six times a year and features photographs and fashion tips.
- Alexander McQueen, Chloe, Jimmy Choo, The Row and Valentino are just a few of the designers who have products available on the website.
How to Redeem a Coupon Code at NET-A-PORTER
Though NET-A-PORTER does let you use a coupon code when checking out, you'll need to go through several steps before you can use that code. Once you decide to check out, you can either sign in using an account you have with the site, create a new account on the website or buy as a guest with a valid email address. You must then enter your full name and your shipping information and verify the information is correct before moving on to the the payment page. When you scroll down past the item(s) in your cart, you'll see a small black link that lets you enter a code. Click that link to bring up a white box that states Enter Your Promotion Code inside. After entering the code, you'll need to press the black Submit button next to the box. This will take you to a new page that lets you double check your payment and shipping details before you check out. If you have a gift card, enter it on the payment page.
If the prices on the NET-A-PORTER cause you to feel sticker shock, you can check out the sale section of the site to save money on fashions and accessories from top designers. Shop according to clothing, bags, shoes, accessories, lingerie or sportswear. You can also narrow down your search to the specific type of product you want. For example, when looking at shoes, you can select flats, boots, pumps, sandals or sneakers. NET-A-PORTER moves items into its sale area when it needs to make room for new products or when designers discontinue certain models or products. Though some items go on sale for 10 or 25% off, other items are available at prices up to 50% off the manufacturer's suggested retail price or even more.
Natalie Massenet spent a number of years working for fashion magazines and publications before deciding to launch her own company. Massenet had trouble finding new products to use in an upcoming photo shoot and wished there was a way to see how certain items looked in different settings before she made a purchase. That idea led to NET-A-PORTER. Massenet created a website that functioned as both a store and a magazine. She wanted shoppers to see the way fashions really looked instead of just seeing clothing and accessories on a plain white background.
After raising more than $2 million in capital, she created the website and began running it from her own home in a London neighborhood. One way in which she set her company apart was through the use of exclusive packaging. While other websites mailed products in plain white boxes, Massenet used elegant black tissue paper to protect each item and packaged those products inside matching black boxes with black ribbons on the outside. During its early days, she and her husband actually packaged each item by hand before shipping to customers.
Though NET-A-PORTER launched in 2000, it took some time for the site to catch on with customers. By 2010, when Massenet sold the brand, it had a value of more than $530 million. Retail company Richemont, which took over the daily operations of the company, quickly set about bringing in new brands and designers like Alexander Wang and Stella McCartney. This gave the company more of an exclusive air, which led to increased profits.
In addition to the website itself, NET-A-PORTER also operates and publishes Porter Magazine. This magazine, which comes out every two months, has approximately 400,000 subscribers. Issues often feature new clothing and accessories from top designers and products featured on the website. A digital app version of the magazine allows users to click on an image and see that product for sale on the site. NET-A-PORTER also owns a site that sells designer beauty products, a site devoted to men's clothing and a website that sells discounted designer goods.
The company still relies on Massenet's original idea to make shopping for clothing easier. Shoppers can view videos that show them how to wear different fashions. The How To Do Sweater Dressing In Style shows an industry expert talking about sweaters and showing different images of how women can wear those designs.
NET-A-PORTER primarily focuses on designer products that are easy to wear. When you shop the site, you can shop categories like bags, shoes, accessories, clothing or lingerie. You can also shop for products from specific designers, including Alexander McQueen, Stella McCartney, Mui Mui, Jimmy Choo and Chloe. NET-A-PORTER also lets you shop the What's New section to see products added to the site within the last few weeks, and you can choose to view items that other shoppers ranked highly. The New Season shows you which items just arrived on the site based on the current season, and the smart buys category lets you view some of the more affordable items on the site. Though NET-A-PORTER works with some of the world's top designers and offers some expensive items on its site, you'll also find more affordable products and see how you can wear those fashions in your everyday life.
NET-A-PORTER Social Media Links
NET-A-PORTER on Google+: Follow the company on Google+ to learn all about your favorite style icons. You can view images, read short posts from the company, watch videos and even follow links to the company's other social networking accounts or to read longer articles.
NET-A-PORTER on LinkedIn: While LinkedIn is a more professional social media page, you can view lots of useful information on the site. Find out news about the company, see what types of products it offers for sale online and stay informed about upcoming job openings available in store or online.
NET-A-PORTER on Twitter: Twitter limits the amount of information you can share in each post to a certain number of characters. This lets you find out everything you need to know about NET-A-PORTER quickly and easily. Enter contests to win big prizes, see new products available and get tips on wearing the hottest fashion trends.
NET-A-PORTER on YouTube: The NET-A-PORTER YouTube channel lets you stop worrying about how to wear the latest fashions and start rocking those looks. Informative videos show you how to wear the hottest looks at work or while out with friends.
NET-A-PORTER on Facebook: Follow NET-A-PORTER on Facebook to get insider information before anyone else does. Not only will you see sneak peeks at new products, but you'll also receive notifications when those products go up for sale. The Facebook page also lets you like your favorite posts and images and share those posts with your friends.
NET-A-PORTER Contact Info
100 5th Ave Fl 11
New York, New York 10011-6903