5 Things You Didn't Know About Edible Arrangements
- Edible Arrangements offers products for sale through its website and through standalone stores that franchise holders purchase the licenses to operate.
- Entrepreneur Magazine called the company one of the 40 fastest growing franchises in the world in a list the magazine released in 2013.
- The National Breast Cancer Research Foundation partnered with Edible Arrangements to raise awareness of breast cancer issues and raise money for disease research.
- Some stores in the chain offer ready made goods and products that workers make on the spot, including coffee drinks and chocolate dipped strawberries.
- The company's founders created the concept after seeing the popularity of flower shops and wondering if they could do a similar thing for food gifts.
How to Redeem a Coupon Code at EdibleArrangements.com
Edible Arrangements requires that you go through several steps before adding a promo code. Once you complete your shopping, you need to click on the bright red Continue button on the page. The website will then ask whether you want the item delivered or if you will pick it up. If you select delivery, you must pick the type of delivery method, and if you choose local pick up, you will need to tell the website the shop you want to buy from and when you will pick up the arrangement. The site also asks if you want to add anything special to the gift and requires that you fill out a gift card. Once you get passed each step, you can select Continue again and load your payment page. Move down the page until you see a box with Promotional/Coupon Code on one side and Apply on the opposite side. Enter the code, click apply and wait for the site to apply your discount before checking out.
Edible Arrangements Outlet/Clearance
Though you might not expect to see a clearance or outlet section on a website that focuses on fresh fruit and freshly made foods, Edible Arrangements does have a section of its site devoted to lower priced products. This section, called Special Offers, lets you view all the lower priced arrangements and merchandise currently available on the site. You can save up to $50 off larger arrangements, get 15% off smaller arrangements or get a special free gift when you buy a certain item. Edible Arrangements lists all special offers and promotional deals, including those you see on television, on its Special Offers Edible Arrangements page.
Edible Arrangements Review
Edible Arrangements grew from a single storefront to one of the most popular franchise companies in the world. Founded in 1999, the company was the brainchild of Kevin Farid, an entrepreneur living in Connecticut. Knowing that he had a good idea but needed some help, he convinced his brother Kamran to help turn his idea into a real store. The first Edible Arrangements opened in Hamden, Connecticut that same year. After several individuals contacted them and asked about franchising the brand, the two brothers set about creating a franchise agreement that would protect both them and the owners of future shops. After reworking that agreement, they sold their first franchise in 2001, which led to a shop opening in Massachusetts.
Though the largest number of Edible Arrangements shops are in the United States, there are also shops operating in Europe and other parts of the world. China, Canada, Kuwait and Italy are all home to branches of the shop. Annual sales of the company reach nearly $200 million every year. While the company experienced a high rate of growth in its early years, it reported even faster growth between 2010 and 2012. More than 80 stores opened in the United States in 2010 alone, and Edible Arrangements saw its 1,000th franchise license signed just a few years later.
The popularity of the company led to it outselling its competition. Hickory Farms, which operates a number of stores and has an online presence, saw it lose some of its market share to Edible Arrangements. The company also significantly outsold luxury and high-end food basket company Harry & David in recent years.
Some credit the success of Edible Arrangements with its decision to move beyond simple storefront locations. Though the company gained fans with its large number of stores, it gained even more fans and shoppers when it placed all its arrangements, baskets and food gifts online. This gave shoppers more choices than ever before. You can now buy the products that you want online, have the gifts delivered to your home, arrange for delivery to a loved one's house or pick up those items in your own local store. All neighborhood stores with an Edible Arrangements franchise agreement have a listing on the website. When you buy online, you can select the closest store to you and pick up your gift on the day and at the time that you choose. You can even arrange for the recipient to pick up the item in his or her own neighborhood.
Best known for its edible gift baskets, Edible Arrangements lets you choose gift ideas for any holiday, including Thanksgiving, Christmas and Mother's Day. You can also search for every day or special occasions and choose get well soon, anniversary, birthday or new baby gifts.
The company constantly strives to follow food trends and release new products designed around those trends. Check out the video titled Try Edible's New Caramelized Hazelnut Topping Today! on YouTube. The video shows how the company turned caramelized hazelnuts into a fun new topping you can add to many of its hottest products.
Each time you visit the Edible Arrangements site, you might find something new waiting for you. The company changes its product listing to reflect the newest products available. You'll also find new gift ideas highlighted to celebrate upcoming holidays and ingredients that are only available in the current season.
Edible Arrangements Social Media Links
Edible Arrangements on Facebook: When you like Edible Arrangements on Facebook, you'll get access to information and exclusive details that you wouldn't otherwise get. Find out when new products go live on the site, like your favorite arrangements and share the items you would love to get from your friends and family.
Edible Arrangements on Twitter: It only takes a few seconds to scroll through the most recent tweets on the Edible Arrangements Twitter page, but you'll find savings and much more. Use the provided links to learn about new products and arrangements that you can purchase for yourself or a loved one.
Edible Arrangements on Google+: Turn to Google+ when you want to get in touch with Edible Arrangements quickly. Use the social email address attached to the page to ask a question or submit some feedback before or after you place an order on the official website.
Edible Arrangements on YouTube: Watch all your favorite Edible Arrangements commercials again and again on YouTube. You can also watch reviews and ads that feature real life customers and hear from some of the artists and chefs behind the most popular products.
Edible Arrangements on Pinterest: If you always wondered what the elaborate arrangements from Edible Arrangements looked like in real life, visit the company's Pinterest page. You'll see arrangements of all shapes, sizes and ingredients highlighted, and you can even see which arrangements are available for each holiday and occasion.
Edible Arrangements Contact Info
95 Barnes Road
Wallingford, Connecticut 06492