5 Things You Didn't Know About Minted
Minted has a partnership with West Elm to sell artwork in West Elm stores. It's a licensing partnership whereby West Elm will produce the artwork.
In the past, Minted made a partnership with maternal health nonprofit organization Every Mother Counts, which is run by former supermodel Christy Turlington.
Minted CEO Miriam Naficy walked away with tens of millions of dollars after selling her previous company, eve.com, at age 28.
Although Minted CEO Miriam Naficy sold her previous company for more than $100 million, the company no longer exists; it was ultimately merged into Sephora.
In between stints at eve.com, her previous company and Minted, CEO Miriam Naficy ran the online department of retailer The Body Shop.
Redeeming a coupon for Minted at Giving Assistant is simple. To redeem a coupon for Minted, click on the large red coupon on the Giving Assistant site and click the Copy button to the right of the Promo Code or copy the Promo Code down manually. When you're ready to purchase items at Minted, go to the Minted website at Minted.com.
On the Minted website, select the items you're interested in and go through the different personalization options you want for them. When you're ready to place your order, go to the secure checkout screen. On the checkout screen, enter the Promo Code in the Promotion Code box in the Promotions section and hit the Apply button. Your discount will be applied to your order.
Minted is a company that sells stationary, art and home decor online, crowdsourced from independent artists around the world. The company holds monthly contests in which different graphic designers submit artwork that visitors to the website vote on. The winning designs can then be customized with a user's name, messages and photos and used to create cards, wall art, stationary, curtains, pillows, lampshades, tablelinen, fabric, etc. In particular, the company focuses on gifts for special occasions such as weddings, baby announcements, seasonal holidays and parties.
Minted was founded in 2007 by Miriam Naficy and Melissa Kim. Ms. Naficy, the CEO, is a former investment banker with Goldman Sachs, a graduate of Williams College and an alumna of Stanford's Graduate School of Business. Prior to Minted, Ms. Naficy co-founded Eve.com, an online seller of cosmetics that was sold to Idealab for over $100 million. She currently sits on the board of directors of Yelp.com. Melissa Kim, the President, was a Minted employee who rose up through the ranks after roles at eBay and the Boston Consulting Group. She is an alumna of the University of Michigan and Stanford's Graduate School of Business. The company raised over $90 million from various venture capital groups and high-profile technology investors such as Yelp CEO Jeremy Stoppelman and Yahoo CEO Marissa Mayer.
Individual artists for Minted that win design contests get an upfront payment for their design after which time Minted owns an exclusive license to it and exclusive rights to sell it, except for fine artwork. Winners then receive a royalty of between six and ten percent depending on which item bears the design for each unit of that design sold by Minted. As independent greeting cards go, these royalty rates are low for the industry.
The company is essentially capitalizing on the fact that independently designed cards outsell cards from large greeting card companies such as Hallmark by a large margin. Minted is also counting on the fact that while people would like to customize cards with their own greetings and messages, many people don't know how to use design software or own a printer. Minted also adds a few custom processing options that only a high-quantity printing company can offer, such as foil stamping and die cutting. Minted is essentially guessing correctly that most people will not have that many uses for special printers and inks at home, nor do they want to spend the time creating custom cards, so it's capitalizing on providing the design and the printing for each job at a marked-up price.
Competitors to Minted include Tiny Prints, Shutterfly, Snapfish and Paper Culture. Each competitor has some differences with Minted and doesn't necessarily offer the same breadth of products. Paper Culture has an eco- and recycling-focus and plants a tree with every order they receive. Tiny Prints has lower prices than Minted and features far more designs. Shutterfly features unlimited photo storage for a user's photos. Snapfish is a subsidiary of peripheral and printer giant Hewlett-Packard and doesn't offer proofs of products whereas Minted does. To an extent, other photo-sharing sites such as Flickr and Instagram are also competitors, as they give users options to turn their photos into custom posters, prints and other gift items, but these sites focus exclusively on photos.
Surprising the Winner of Minted's "The Most Wonderful Time" 2015 Holiday Card Challenge
This is a video featuring the winner of Minted's 2015 Holiday Card Challenge, Karly Depew. Minted CEO Miriam Naficy surprised her at a cafe in her hometown of Columbus, Ohio, and presented her with balloons and an oversized check.
Minted's official Twitter account features promotions, discounts, product spotlights, gift ideas, user photos, inspirations, tips, job openings and more.
Minted's official Facebook page, with posts of gift ideas, product spotlights, design winner focuses, promotions, user feedback, seasonal reminders, decor concepts and more.
Minted's official Google+ account features promotions, discounts, holiday ideas, tips for using the Minted website, product spotlights, gift inspirations and more.
The Minted Youtube channel is here, featuring details of some of Minted's design contests, its design community and the winner of "The Most Wonderful Time" 2015 Holiday Card challenge.
The official Minted Pinterest page features holiday ideas, wedding themes, recipes, patterns, special occasion concepts, home decor photos and more.
Minted's Instagram features product spotlights, theme inspirations, mood ideas and user comments.
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888-828-6468 or 415-528-2708