- Coach has been doing well in China, where it has more than 150 stores and is among the top 25 most sought-after luxury brands.
- The brand also has been performing well in Japan, becoming the number one seller of imported luxury handbags and accessories by units sold.
- Coach sales grew from $953 million in 2004 to more than $5 billion in 2015. International sales account for 35% of total sales.
- The company is stumbling with its outlet store strategy. Deep discounts have cut into profits, even as the company has tried to go upscale.
- Coach established a charitable Foundation in 2008 to educate and empower women and children. This foundation is active internationally in social justice and change
How to Redeem a Coupon Code at Coach
To redeem a coupon, copy the Promo Code by clicking the large button within the coupon. Next, click the Copy button next to the Promo Code number for that coupon or write it down. (If there is no Promo Code, proceed directly to the next step.)
When you're ready to use the coupon, go to the Coach.com website and pick out all the items you want to order. Place each item in your Shopping Bag. When you're ready to check out, enter your address on the first Checkout screen. On the second screen (Payment) of the Checkout section, Paste or type the Promo Code into the Promo Code box on the right side of the screen. The coupon will then be applied to your order.
Coach has over 200 outlet stores in North America, where you can buy Coach products at 25% or greater discounts. Additional discounts are available online at their Coachfactory.com website, where you can place direct orders and sign up for special offers to receive limited-time offers and notices of sales events. However, note much of the Coach outlet merchandise is made specifically for these stores and the associated website, and it was never sold in their regular retail stores.
Coach.com also has a Sale section, which features goods from the same categories that appear in the other parts of their website. It is unknown if this merchandise ever appeared in their regular stores, either, but it is more likely than for any of Coach's outlet merchandise.
Coach is a marketer of "affordable luxury" handbags, wallets, belts, various leather goods, travel bags, business cases, footwear, eyewear, fragrance, jewelry, and watches that competes price point-wise with Kate Spade and Michael Kors. Coach has a number of distribution channels, including online (both direct and through third-party sites), wholly-owned retail and outlet stores, international wholesalers, and authorized retail outlets (mostly department stores such as Saks Fifth Avenue, Bloomingdale's, Nordstrom, Macy’s, Dillard's, Lord & Taylor, The Bay, Belk, Bon Ton, and Von Maur). Exclusive products at Coach include its Saddle Dot product collection, available only on Coach.com and at Coach's 595 Madison Avenue store.
Coach was founded in a loft workshop on 34th Street in New York City in 1941. There were originally six leather workers who made billfolds and wallets by hand. Four years later, in 1945, Miles and Lillian Cahn, who were experienced in the leather goods business, joined the company. By 1950, the Cahns had taken over Coach. Miles Cahn wanted to duplicate the look and feel of leather baseball gloves, which became softer and suppler with age. He created new leather processes to do this. This also allowed the leather to absorb dyes better. About this time, Lillian Cahn convinced her husband to add women's handbags to their line.
In 1959, Coach adopted its coach and horses logo. From 1961 to 1974, sportswear designer Bonnie Cashin designed for Coach and revolutionized the look and style of the company's products, introducing brighter colors, side pockets, coin purses, and matching pens, key fobs, shoes, and eyewear. She added hardware to the company's clothes and leather goods, including the trademark silver toggle that Coach is known for, remarking that it was inspired by the catch for the convertible top on her car.
In 1981, the company opened its first high-end retail store on New York's Madison Avenue. In 1997, Coach hired Reed Krakoff to be the creative director of Coach. He was the person most responsible for making the brand nationally recognized. As of 2013, Coach operated 1000 locations worldwide, including in North America, Japan, China, Singapore, Taiwan, Malaysia, Korea, and Europe.
In 2014, British designer Stuart Vevers replaced Reed Krakoff as the creative director of the company. In 2015, Coach bought shoe brand Stuart Weitzman. The brand calls itself "accessible luxury." Sarah Dunn, Global Human Resources officer at Coach says, "Modern luxury is about making luxury more meaningful, liberating, and approachable."
Today, as a whole, the handbag industry faces greater threats from counterfeiters as the demand for higher-end merchandise increases and aspirational buyers seek to purchase the high-end cachet of fashionable brands at low prices. Overall, the handbag product segment has been overheated for years, and some brand watchers predict that it may "cool off," particularly if consumer spending tapers.
With the hiring of new creative director Stuart Vevers, Coach has now turned their attention to making over their stores as well as their product designs. Vevers brought in interior design firm Studio Sofield to redesign their physical stores and roll out new retail designs throughout their brand. Coach has opened a new flagship store in Paris on fashionable Rue Saint-Honoré and has had flashy revampings of their Fifth Avenue, Rodeo Drive, Time Warner Center, and Shinjuku, Tokyo stores. Coach's website is a slick affair that reflects its heritage with backdrops of New York City locations. A full gamut of customer service functions and corporate information is available.
Coach's traditional competitors tend to be higher-end brands such as Louis Vuitton, Burberry, Prada, Gucci, and Hermes, most of which have significantly higher price points for their products. Increased media attention on these high-end bags has resulted in greater consumer acceptance of higher-priced products. Handbags account for more than half the brand's revenue. Coach has been racing to meet this demand for a more upscale product, but at the same time, they are trying to "have it both ways" by chasing aspirational consumers via their outlet stores. Unfortunately, this has hurt their brand's perceived value, and because they offer lower-quality merchandise through their outlet stores (it isn't leftover stock from their regular retail stores; it is manufactured specifically for their outlet stores), this is probably not a wise strategy to pursue. In the past generation, new American competitors to Coach have appeared, such as Kate Spade and Michael Kors, which are stealing away many consumers, especially in the aspirational category.
Coach has been trying to diversify their product lines, with more men's offerings, clothing, sunglasses and its recent purchase of Stuart Weitzman shoes. However, it remains to be seen if this will be enough to counteract a consumer move away from their traditional products.
This is a video of Coach's "festival style," inspired by the Coachella Music Festival. They are clearly copying Kate Spade, who was the first mover with this trend. Coach aspires to be more of a "lifestyle" brand like Kate Spade and sell a wider variety of merchandise.
Coach Social Media Links
Twitter: Coach's official Twitter account features Coach celebrity sightings, video clips, event notices, and live Tweets from Coach fashion shows.
Facebook: Coach's official Facebook page, with posts of Coach products and comments from everyday users. Share your opinions about Coach products and style.
Google+: Coach's official Google+ account features posts showcasing Coach products and videos, with comments from everyday people.
YouTube: The Coach Youtube channel is here, featuring Coach video shorts, including their latest clip of Miss Asia Kinney, the French bulldog belonging to Lady Gaga. Recent Coach fashion shows from London and New York and celebrities with their Coach gear are also showcased.
Pinterest: The official Pinterest page of Coach features picture boards you can follow with all the Coach product categories as well as heritage photos of past products and their manufacturing workshops. Over 1000 images show the full range of Coach style.
Instagram: Coach's Instagram features pictures of models showing off their Coach gear and pictures from recent Coach fashion shows.
Tumblr The official Tumblr page of Coach is about Coach New York Stories—photos from models and celebrities sporting their Coach products through the streets and sights of New York. See how Coach is an authentic New York story of its own.
Coach Contact Info
516 West 34th Street
New York, NY 10001
To email Coach, use the form at the Coach website.