5 Things You Didn't Know About The Honest Company
- The company was co-founded by actress Jessica Alba in 2011 and built its headquarters in two locations: New Jersey and Santa Monica, CA.
- She was inspired to start the company after suffering from illness as a child due to the use of baby products containing harmful chemicals.
- The Honest Company has a strong charitable mission similar to that of companies like Etsy, Warby Parker, and Toms Shoes.
- In 2015, the company launched the Honest Beauty brand, which is a separate entity and is an 85-element product line.
- 80% of the company's sales are made via online subscriptions with the remainder sales made in discount warehouses and in department stores.
How to Redeem a Coupon Code at The Honest Company
Customers who plan to purchase products on The Honest Company's website can take advantage of discounts or promotions that are available through the brand. New customers must register on the website for free to make a purchase, and returning customers will need to sign in with their username and password. Once signed in, customers can continue making their purchase. There is currently not a box available at checkout where coupons or codes can be used and applied toward the balance. Customers must choose a payment method to purchase the items before checking out and reviewing their order. They can also choose to click a box that confirms that their shipping information is the same as the address on their credit or debit card. An email will be sent to confirm the purchase before the products are shipped to the customer's mailing address.
The Honest Company Outlet/Clearance
A 'Sale' section is available on The Honest Company's website where baby products and clothing items are available for purchase at lower prices. There are various categories of products that are available in the 'Sale' section, which includes 'Diapering,' 'Feeding,' 'Personal Care,' 'Gear & Accessories,' 'Cleaning,' 'Vitamins & More,' 'Gifts,' and 'Feminine Care.' The company also offers $20 cash back to customers who invite other people to register and create an account on the website before making a purchase. Free shipping is also available on purchases of $50 or more. Customers can even take advantage of seasonal discounts and sales that are offered during the holidays. The company allows customers to take advantage of a free trial subscription for those who are interested in the products and services.
The Honest Company Review
The Honest Company was founded in 2011 by actress Jessica Alba, Brian Lee, Sean Kane, Maria Ivette P, and Christopher Gavigan with a focus on eco-friendly baby products that are safe to use. Alba currently owns between 15 to 20% of the company. She started the company after breaking out into welts as a child due to exposure to chemicals and toxins that were used in the products that she came in contact with. She was determined to start a brand that would offer healthier alternatives to both children and their parents with household items that would reduce the risk of illnesses or diseases from developing over time.
It took Alba three years to find her business partners and launch 17 products that allowed the company to earn its success. During the expansion of the company, Alba also lobbied U.S. congress to enforce more rules and regulations with the testing of children's toys and clothing. The Honest Company stands behind an Honestly Free Guarantee that states that their products are not made with "health-compromising chemicals or compounds." All of the items that the brand makes do not contain parabens, sulfates, petroleum, phthalates or chemical sunscreens.
The company's first year resulted in $10 million in sales. Just a year later in 2013, the company's sales reached $50 million. By 2014, the sales increased to $150 million with 80% of the sales made through online subscriptions with over 90 products different products available through the brand. Competitors of The Honest Company are Under the Nile, Babies 'R' Us, and Burt's Bees Baby. The company has principles that are based upon creating products that do not harm people or the environment. They work to inspire new solutions and reduce their collective impact with non-toxic products that are made. They also try to offer their customers with products that are accessible and can easily be delivered to front doors.
The Honest Company has sold its products in a variety of different stores, including Whole Foods, Target Corporation, Nordstrom, Buy Buy Baby, and Costco. In The Honest Company Review! An Honest Review on Diapers, Cleaning Supplies & Bath Products!, a real customer of The Honest Company discusses their personal experience with using the products on their infant.
In 2015, the company purchased Alt12 Apps, which started apps that include Pink Pad, Kidfolio, and Baby Bump.
The Honest Company expanded in 2015 with the launch of Honest Beauty, which features 66 different types of make-up products and 17 skin-care products. On September 25th, it opened its first pop-up retail shop at The Grove in Los Angeles, CA.
The Honest Company continues to thrive and grow despite its lack of print ads, commercials, and billboards. It mainly relies on the use of Internet ads for its exposure and growth.
The company has an Honest to Goodness program that works to help those in need by partnering with Mt. Sinai Children's Center, March of Dimes, and Austin Child's Inc. They host many events and gatherings throughout the year that include blood drives, health and safety education courses, and fundraisers that support research for diseases. Over 1 million products have currently been donated through the program and over 159,000 children and youth have been served.
The Honest Company Social Media Links
The Honest Company on Facebook: Share and comment on the latest images and news from the company where you can stay updated on newly-released products and clothing items that are sold through the brand.
The Honest Company on Twitter: Learn about recipes, DIY projects, and safety tips through the company on a social media page that is centered around better parenting. You can share their statuses, view photos, and even communicate with the brand.
The Honest Company on Instagram: View the latest designs of diapers, stay updated on the latest baby products, and view photos of other parents and children who use The Honest Company products. You can comment on the photos or videos and learn more about the background of the products that are shared.
The Honest Company on Google+: Stay updated on the latest products and clothing items that are released from The Honest Company with images that are shared each week from the brand on the social media account. You can even send the images or share them with your family and friends.
The Honest Company on YouTube: Watch the latest commercials that are released from the brand and stay updated on DIY projects and parenting tips with videos that are uploaded on the brand's account each week. You can comment and like each video that is viewed after registering on YouTube.
The Honest Company Contact Info
The Honest Company Headquarters
12130 Millennium Dr. #500
Los Angeles, CA 90094
The Honest Company (Mailing Address)
2700 Pennsylvania Ave. Suite 1200
Santa Monica, CA 90404
Telephone Number: 1(310) 857-3020 or (888) 862-8818