5 Things You Didn't Know About TripAdvisor
TripAdvisor has managed to become one of the most influential and profitable travel businesses in the world in a little over 15 years.
Through its subsidiaries, TripAdvisor operates and manages 24 other travel media brands, including vacationhomerentals.com, housetrip.com, holidaywatchdog.com, iens.nl, smartertravel.com, and travelpod.com.
Manchester native, TripAdvisor co-founder, and Georgetown graduate Langley Steinert launched CarGurus shortly after his tenure with TripAdvisor ended, and is currently headquartered in Cambridge.
While most travel accommodations and opportunities are listed, TripAdvisor also offers services that allow these businesses to track performance, optimize their listings, and to even manage reviews.
TripAdvisor was originally engineered to be a business-to-business resource but reevaluated its purpose when the general public began using the site and leaving reviews.
How to Redeem a Coupon Code at TripAdvisor
There are many ways to find coupons for use at TripAdvisor. Many tend to lean towards savings on the services the site offers from third parties. You will find coupons for trip giveaways when you book a trip, 25% off a reservation at a family hotel, or 25% off a trip to a certain city. Depending on the coupon site, you may have to open an account to see the details on TripAdvisor coupons and how to apply them at the TripAdvisor site.
Coupons will be a great way to expand your travel possibilities. Imagine a coupon saving you a few hundred dollars that you can spend on a tour, equipment rental, or a nice dinner. Another option is taking the budget you have, adding a coupon, and now you can upgrade to a better room, maybe even a nice suite.
None of the coupons for TripAdvisor appear to use codes. They are simply click-throughs that apply savings to a particular booking.
TripAdvisor may have its share of competition - including travel resources like Fodors and LuxuryLink - but TripAdvisor still manages to be the most popular and largest provider of services for the traveler looking to maximize their travel dollar and adventure. The site is recorded as getting over 65 million unique visitors per month.
The site offers some of the best ways to plan a trip through the most in-depth library of airlines, lodgings, and everything from restaurants to local museums. TripAdvisor has a community of consumers reviewing your options. This community has compiled close to a half billion reviews covering 6.6 million attractions, restaurants, hotels, bed and breakfasts, local events, the people and culture, and more.
The company was founded in 2000 by Langley Steinert and Stephen Kaufer with a distinctively different mission. Kaufer actually wanted to apply his engineering skills to a straightforward vertical travel search engine. He was looking to build the world's largest database of information for travelers, incorporating a white label search engine that would benefit future competitors like Travelocity and Expedia.
The organization decided to pursue an advertising-based online business model using banner ads and such, essentially going in the direction of a business-to-customer foundation.
The new direction didn't necessarily turn the tables on the company's fortunes. They would eventually add a cost-per-click base to their operation. Any time a customer booked a hotel room through TripAdvisor, the company charged the hotel. This move made all the difference. Within months, the company was seeing a $70,000 a month return.
Soon, the company would go from using staff to research destinations and travel articles to letting users post comments. This direction was more a whim than anything but would become the very foundation in which TripAdvisor built its reputation. Check out this video for a closer look: The Power of Reviews - According to TripAdvisor Travelers.
Acquired by Expedia/IAC in 2004 and after losing Steinert, TripAdvisor continued to grow. In 2011, Expedia would spin TripAdvisor out as an independent. In its continued growth, the company implemented and continues to govern a range of portals for the traveler, each with a unique variety of planning features and travel choices. Among the company's subsidiaries are familyvacationcritic.com, flipkey.com, thefork.com, housetrip.com, tingo.com, virtualtourist.com and tripbod.com. The company manages an impressive 350 million average unique views in 48 markets around the world.
TripAdvisor's success is quite astonishing considering its operation is only about 15 years old. The site has become the resource for getting to any destination in the world, capable of walking you through the entire journey from your desktop. Flight, lodging, museums, eateries, shopping, tours - any option a visitor could want can be discovered and researched at TripAdvisor. Fine-tune your budget by knowing exactly what's available through the site's extensive resources, tricks, tips and advice. Best of all, learn even more about your choices through reviews by people who have walked in those shoes.
Whether your dream is to see North Dakota or explore the grandeur of the Umaid Bhawan Palace, TripAdvisor is the best way for making it come true.
TripAdvisor Social Media Links
TripAdvisor's active social media presence promotes showing its customers ways to know better, book better and go better.
TripAdvisor on Facebook: The most popular travel site in the world plus the most popular social community on the planet equals tips on why you don't tell the world you're going away, a flight attendant's advice on making travel easier, and reviews from top critics about everything from attractions to musicals.
TripAdvisor on Twitter: Get the 140-character scoop on getting the best airplane seat, wondrous mountain towns that truly mean getting away from it all, and culinary secrets from some of the world's most exciting restaurants. There's also a link to a video about ways to hide money when you're away from home.
TripAdvisor on Pinterest: A website about seeing the world can certainly take advantage of a website driven by inspiring images and ideas. Through Pinterest, TripAdvisor is ready to suggest a travel bucket list, show off the best honeymoon destinations, favorite restaurants, present stunning images of the world's most striking beaches, and even offer some recipes inspired by traveling adventures.
TripAdvisor on Instagram: Another great site where seeing is believing. View beautiful palms overhanging white sand and the bluest waters, a luxurious indoor pool, plates of mouth-watering foods, numbing views of landscapes and sunsets, and shots of lounging areas that could've come out of a James Bond film. This is the place to see what's available to everyone looking for new adventures.
TripAdvisor Contact Info
400 1st Avenue
Needham, Massachusetts 02494