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5 Things You Didn't Know About Birchbox
- Though two women founded Birchbox, they later added a beauty box just for men that includes items like shaving creams and hair gel.
- The company grew so popular due to its subscription boxes that it opened its own dedicated beauty shop in New York City, New York.
- Subscribers earn free points when they write reviews of products found in boxes that they can redeem for free boxes and other items online.
- Birchbox has its own email newsletter that lets subscribers and shoppers receive additional offers and news about upcoming products and boxes.
- More than 800,000 people subscribe to Birchbox, which earns the company close to $100 million a year, which doesn't include store sales.
How to Redeem a Coupon Code at Birchbox
Though Birchbox works hard to keep prices down, the company lets shoppers get even more bang for their buck with special coupon codes that are available online. Entering one of those codes is easy because you can enter the code as soon as you fill your shopping basket. After adding individual items from the store to your basket or cart, you will notice that the website sends you to a new page that shows you each item in your cart and lets you decide whether to keep shopping or check out. Move your cursor down to the bottom of the page, just below the last item in your cart. You should see a small box for entering a promo code. Enter your code directly in that box before selecting the button to the side, which takes off your discount. Click on the checkout button located on the right hand side of the page to enter your shipping and payment information. Codes are available for both subscription boxes and individual items for sale on Birchbox.
Birchbox was the brainchild of Hayley Barna and Katia Beauchamp. Though Beauchamp wore makeup and used beauty products regularly, Barna was something of a novice. After becoming friends while attending Harvard Business School, the two women found themselves both struggling with finding the right products from retail stores and finding products they could afford. After chatting with a beauty editor by the name of Mollie Chen, who was a close friend of Beauchamp, the two decided to start a company that would make the process of finding makeup and beauty products much easier. The duo created the idea of Birchbox, a subscription box filled with makeup and beauty products for women.
The company went live in 2010 and shipped its first boxes to subscribers in September of that same year. Its founders went directly to major manufacturers and independent companies and requested sample size products that it could send to its customers, which helped keep its costs down. The original boxes were such a hit that Birchbox introduced a similar box for male customers in 2012. Fans of the company will also find that it releases special edition boxes throughout the year, and many of these boxes feature a fun holiday theme.
Birchbox allows subscribers to purchase a single box to try out the system and see how it works, but it also gives shoppers the chance to buy a year's worth of boxes at the same time. Buying one year reduces the monthly cost of the box. Each box comes with a minimum of five makeup and beauty products but can include eight or more items. Though most products are smaller sample or trial size items, the company often includes one or more full size items as well.
After many customers contacted the company and wanted to buy full size versions of the items found in boxes, Birchbox decided to transform its site. Shoppers can now visit the website and purchase all of the items found in boxes, and some of those items are available at lower prices.
While the founders launched the company as a way of making it easier for women to shop for beauty products, Birchbox later expanded and added makeup and beauty tutorials to its website. The video titled How to Cut Bangs: Straight Bangs, which is available on the official YouTube channel of the company, is a great example. This video gives women some tips on cutting their own bangs at home.
Those who subscribe to the beauty boxes can earn points that are redeemable on the website. After receiving your box, log into the site with the email address and password registered with your account. You can post simple reviews of the products found in each box and get points for each review you post. Birchbox then lets you redeem those points for discounts on full size products or free items from previous boxes. You can even use your points to get free shipping on future boxes or free boxes later.
The website makes it easy for shoppers to find exactly what they need. When you first visit, you can select products for men, items for women or products that serve as good gift ideas. Choose from categories ranging from hair care and makeup to tools and fragrances. You can also shop according to specific featured categories. Birchbox lets you select different categories, including special and limited edition boxes, value kits and the highest rated products.
Birchbox also offers free trial size samples of various products on its site. When you sign up for one of the subscription boxes, you can add one free trial product to your box each month. This lets you sample products that you might not receive in one of your boxes. If you have points on your account, you can trade in your points for multiple samples every month.
Checking back with the website each month lets you see some of the items available in upcoming boxes. Enjoy the excitement of opening your box every month to see the products Birchbox didn't highlight.
Birchbox Social Media Links
Birchbox on Facebook: Stay updated on shipping delays, when new boxes ship and new items available through Birchbox when you follow the official Facebook page. You may even learn makeup tips from professional artists and see what the hottest beauty trends are in Hollywood.
Birchbox on Twitter: Become a follower of Birchbox on Twitter to see what new products will appear in upcoming boxes before those boxes arrive in your mailbox. Follow links posted by the company for tips on using the best products.
Birchbox on Pinterest: Birchbox created its Pinterest page as a way for fans to see how they can wear and use all the latest beauty products they buy from the site or receive in a subscription box.
Birchbox on Instagram: Follow Birchbox on Instagram to get hints on the top products from future boxes and to pick up useful tips from other subscribers. Post and share your own photos of you using your favorite products.
Birchbox on Tumblr: Turn to Tumblr to find out why the company selected specific products and how you can nominate your favorite products too. You'll also see pictures of new products and packaging and tips posted by the company regarding some of its favorites.
Birchbox on YouTube: Find easy to use tutorials and get all the help you need putting on makeup and using other beauty products with the videos posted by Birchbox on its own dedicated YouTube channel.
Birchbox Contact Info
28 E 28th St.
New York, NY 10016