What's Trending on hootsuite.com
Here's a snapshot of what's being shared the most at HootSuite.
Here's a snapshot of what's being shared the most at HootSuite.
The world of social media has exploded over the past decade and it isn't slowing down. For a business owner or a brand manager, this means you have to track dozens of accounts spanning just as many social networks. You may even have multiple Twitter or Facebook pages to represent different parts of your company. Managing each of these itself is a full-time job, and assigning them to different employees can add disorganization. HootSuite is the latest, and one of the most popular, services that aims to consolidate all of your social network presence into one convenient interface, along with services such as Seesmic, Tweetdeck, or Netvibes. Thankfully, it does its job as advertised and can increase productivity and efficiency.
HootSuite's YouTube channel has videos such as "Empower Your Business with Social" to highlight their key selling points.
Like other social network managers, HootSuite comes with all of the standard features you would expect. It has a dashboard that consolidates all of the important information. You will have access to analytics, insights, campaign management, and even advertising. Some of the advanced features, however, give it a leg up on the competition.
Analytics in HootSuite include your basic demographic information on users and clients, but they also go beyond that. They let you quickly glance at the general sentiment regarding your brand, such as whether users are saying positive or negative things. This lets you quickly react to this information. When a link, keyword, or hashtag goes viral across social media, you will be the first one to know. There's nothing more frustrating than finding out about a viral story about your brand only after its popularity has already peaked. You can easily identify your most vocal users, or "influencers," as HootSuite calls them. These people on social networks make the most impact when they talk about your brand. It's good to know your most important customers!
In addition to standard posts and messages, HootSuite supports interactive features on social networks. You can easily create a voting contest, caption contest, poll, or quiz across your different accounts. You can then measure the campaign's impact by analyzing the results from your users. This can be a great way to keep your audience engaged, find out what works, and identify areas where you may need to still improve. HootSuite also includes robust ad management for Facebook ads.
Any manager knows that keeping up with your users is only half of the equation. Your employees are just as important to successful business. Thankfully, HootSuite has the tools to successfully keep your team working together cohesively. Multiple team members can all use HootSuite to post to your social networks. If you want, you can even assign team leaders who are able to review and approve messages before they get sent out. This solves the problem of brands on social media having inconsistent tones or inappropriate posts. Leaders can easily monitor every message across all of your networks.
Analytics aren't limited to just clients, either. HootSuite lets you collect metrics on your team members. You can see performance, how often they post, and how quickly they can respond to a client's message. Interfaces like this help de-mystify what is happening among your staff.
All of this helps enforce your internal policies for a consistent brand image. Monitoring content across multiple team members and a dozen or more networks can be overwhelming for a manager. With these tools, you don't have to worry and can get back to running your brand like you want to. HootSuite even offers training for new users, so that's one less thing you have to take the time to do yourself.
HootSuite is easy to try for free, and you can upgrade to a free trial of the pro version at any time. There are four editions in total: free, pro, business, and enterprise. Each one is tailored to the needs of different sizes of organizations. Overall, it's a great set of tools no matter what your brand requires. The time you will save, as well as the audience you will build online, is well worth the price of a subscription. Go ahead and give it a try. The trial is risk-free, and you can cancel or upgrade at any time.
HootSuite on Twitter: Get the latest news and updates, as well as access to tech support.
HootSuite on Facebook: Like, share, comment on updates. You can also send their support team messages.
HootSuite on Google+: Share and comment on updates using your Google account.
HootSuite on LinkedIn: Get company updates on LinkedIn, including upcoming job and career opportunities.
HootSuite on YouTube: Watch videos including customer testimonials and training.
HootSuite on Instagram: See photos from inside the HootSuite team.
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Hootsuite is a leading dashboard through which you can manage and track your social networks. This site provides platforms to manage your social media, collect and analyze data from your outreach, keep your social media assets secure and locked down, and more. Get premium apps to track Facebook, Dropbox, and others to get real-time notifications on activity, posts, and comments. Hootsuite.com can grow with your company by providing solutions for your social media management, marketing, selling, and customer service needs.
When you sign up for Hootsuite, you can choose the plan that fits your needs, whether they are for individual interests, for professional and business needs or for a larger organization or enterprise. To help you roll out your social strategy and maximize your returns, hootsuite.com provides professional services, partner programs, social media education and certification, and support team access. You can also take advantage of the resource library and blog for helpful information and guides to learn about trends and streamline your strategy.
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