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5 Things You Didn't Know About New Balance
- New Balance is the only athletic shoe manufacturer still making shoes in the United States. The company is very proud of this attribute.
- The company's shoes are mostly known by numbers, rather than names, as the company doesn't want to distract people from its brand.
- A strong supporter of playgrounds and physical activity for youth, company CEO Robert DeMartini has been named New England's most playful CEO.
- Company CEO Robert DeMartini is an active runner, cyclist and skier, leading the company's athletic sales and marketing target focus by example.
- The mascot of the company, sometimes seen at sporting events, is a giant-size running shoe with cartoon eyes, nicknamed "Newbie."
How to Redeem a Coupon Code at New Balance
Redeeming a coupon is simple. Just copy the Promo Code by clicking the large "Show Code" button within the coupon. Then, click the Copy button to the right of the Promo Code number for that coupon, or write the code down manually. Finally, click the NewBalance.com link to go directly to the New Balance site from the coupon.
On the NewBalance.com site, enter a size and a width (if applicable) for the item you desire and click the "Add to Bag" button. You will be taken to a checkout screen, but if you wish to keep shopping you can go back or to other sections and addmore items.
When all your items are in your bag, you can enter your Promo Code by clicking on the "+" box where it says "Have a Promo Code?"
Click on the text that says "Promo Code" (it isn't the most intuitive user interface), and Paste or enter your code. Now, click the "Apply" button. The discount will be applied to your total.
New Balance Outlet/Clearance
New Balance operates more than 200 retail stores nationally, of which 27 are Factory Outlet stores. Note that some consumers have reported that sales at the Factory Outlet stores may leave out some merchandise. On the plus side, a few consumers reported finding local third-party coupons that may entitle you to further discounts at some of the stores.
Online, the company offers discounts on its website. In the second-to-the-top rollover menu of the NewBalance.com site, there are three sale sections at the end of each of the first three columns titled "Recently Reduced Shoes," "Recently Reduced Apparel" and "Recently Reduced Accessories," respectively. These will show you all the sale items on the site.
New Balance Review
New Balance, founded as the New Balance Arch Support Company in 1906, didn't actually start making shoes until 1960.
The company started by making arch supports for existing shoes, marketing them to people whose jobs included standing for long periods. The company's founder, William J. Riley, came up with the name after watching chickens balance on three-clawed feet in his yard. Thereafter, he kept a model of a chicken foot on his desk and used it to demonstrate the "balancing system" of his products.
Riley collaborated with businessman Arthur Hall, who in turn sold the business to his daughter Eleanor and her husband Paul Kidd in 1956. In 1960, the Kidds decided to make a running shoe, aimed at the college athletic market, especially for the local college teams who competed in track and cross-country. The shoe, named the "Trackster," was an immediate success. National sales followed, but manufacturing the shoe was a homegrown affair, with just six employees turning out thirty pairs of shoes a day by hand.
By 1972, sales and marketing specialist Jim Davis bought the company and took it from six employees to over 4,000 today, with revenues zooming to over $2.5 billion annually. The company tapped into a boom in running in the 1970s, and the local culture surrounding the Boston Marathon helped immensely.
In 2004, the company acquired Warrior Sports, a lacrosse, ice hockey and soccer athletic equipment manufacturer located in Warren, Michigan.
As of 1994, the company was manufacturing 70 percent of its shoes in the United States (in factories in Massachusetts and Maine), but by 2006 this had fallen to 25 percent. The remainder of its shoes were made in China, Vietnam, the United Kingdom and Norway.
In 2007, Rob DeMartini became the company CEO, having a background in consumer products from earlier positions at Gillette and Procter and Gamble.
In 2013, the company launched a line of skateboarding shoes, called New Balance Numeric, using skater Jamie Thomas to distribute and promote the line.
Besides its foray into skateboarding and its traditional focus on running, the company today sells shoes for baseball, tennis, cricket and soccer. In 2015, the company decided to enter a direct sponsorship of soccer teams, using experience and personnel gleaned from their purchase of Warrior Sports.
New Balance competes with a handful of other large athletic shoe brands, such as formerly locally centered Reebok (now owned by Adidas), American brands Nike and Converse (which is owned by Nike), and international players Adidas, Puma and Fila. In the market of running, New Balance has a healthy share and following, having established themselves in that market during a boom time, and the firm strongly identifies itself with the Boston Marathon (company Chairman Jim Davis bought the company on the day of the 1972 event). Making at least some of their shoes locally also boosts their image tremendously in their home market of New England.
The brand has recently acquired some niche interest amongst fashion cognoscenti, but this has been the case before, and such trends go in cycles.
Larger players like Nike and Adidas (and even Reebok) have larger marketing budgets and many more athlete and team endorsements, branding opportunities and consumer fans, but New Balance has stepped up to the plate as of late and decided to commit to sizable worldwide ad spends amidst a push to capture a greater percentage of the global athletic market.
One of New Balance's most popular video series on their channel is "Untold Athlete Stories". Watch one of them here featuring 'Hellcat'.
New Balance Social Media Links
New Balance on Twitter: New Balance's official Twitter account features Tweets showing factory photos, product shots, company announcements, athlete spotlights, video clips, tips and techniques.
New Balance on Facebook: New Balance's official Facebook page offers posts about athletes, products, sports, races, events and company announcements.
New Balance on YouTube: The New Balance Youtube channel is here, featuring athlete spotlights, commercials, product and design focuses, promotions and company announcements.
New Balance on Pinterest: The official Pinterest page of New Balance features boards about the company's products, fashion guides, diet tips, motivational memes and various sports focuses.
New Balance on Instagram: New Balance's Instagram features photos of products, models wearing New Balance, races, factory assembly, fan submissions and more.
New Balance on Tumblr: The official Tumblr page of New Balance is here, with a focus on classic New Balance styles.
New Balance on LinkedIn: New Balance's LinkedIn page features athlete and employee spotlights, news articles, and company press releases.
New Balance Contact Info
20 Guest Street
Boston, MA 02135
Email: Use form at http://www.newbalance.com/cs-contact