5 Things You Didn't Know About Restoration Hardware
- Founder Stephen Gordon worked as a bartender before starting the company. Even after building his first store, he continued to bartend to pay for it.
- Environmentalists have criticized the company's printed catalog, copies of which have had as many as 3000 pages and weighed as much as 17 pounds.
- The company has taken a strategy of building flagship retail stores that are unique and not clones of each other, modeling themselves largely after Apple.
- In 2012, Chairman Gary Friedman resigned, following disclosure of an affair with a female staff member. In 2013, he rejoined the company as Chairman.
- After getting involved in an apparel co-venture with Robert Redford, company founder Stephen Gordon has returned to the world of retail stores as a consultant.
How to Redeem a Coupon Code at Restoration Hardware
To redeem a Giving Assistant coupon for Restoration Hardware, click on the big red button in one of the coupon boxes on the Restoration Hardware page of Giving Assistant. When the coupon appears, if there's a Promo Code, click on the Copy button next to the Promo Code, or you can write it down by hand.
When you're ready, visit the Restoration Hardware site by going to RestorationHardware.com, and choose the products you wish to purchase. Click on the "Add to Cart" button for each item. A confirmation box will pop up, and you can either continue shopping or go to your Shopping Cart. When you proceed to the Cart screen, enter the Promo Code in the Promotions section of the screen, and hit "Apply." Your discount will be applied to your total.
Restoration Hardware Outlet/Clearance
The Restoration Hardware website features a Sale section, which features the same product sections as the rest of the website. Additional sales and promotions may be available beyond sale prices in the Sale section.
Restoration Hardware has 17 outlet stores in the U.S. Many customers said this lends a fun "bargain basement" atmosphere to the stores and that staff were very helpful.
Restoration Hardware Review
Restoration Hardware is a home furnishings company based in Corte Madera, California. It was founded by Stephen Gordon in 1980 and carried retro and nostalgic home fixture products that harkened back to the old-fashioned hardware of a bygone era.
Gordon expanded the company rapidly, opening 47 stores in the United States by the time the firm went public in 1998. The company then doubled the number of its stores over the next three years, after which time it began to lose money, approached bankruptcy and was forced to close some of its store locations.
In 2001, Gary Friedman joined the company as CEO after a stint as President and COO of retailer Williams-Sonoma and was credited with turning the company around. His philosophy is to travel the world with a small team and find inspiration for new products all over the globe. Many of the company's products are twists on famous designs or are inspired by mixtures or hybrids of two or more well-known products. Its custom-made or specially designed items typically are much more expensive than products it labels or licenses from other firms. CEO Friedman insists that it is essential that the company's target customer "fall in love" with the brand.
In 2005, founder Stephen Gordon left the company to work on an apparel venture with movie actor Robert Redford. In 2007, Sears purchased a 13.7 percent stake in the company. In 2008, with the mortgage crisis causing a downturn in the company's fortunes, the firm closed more of its stores and took the company's stock private again. The company launched its Baby & Child line at this time.
In 2012, the company went public again and changed its official name to "RH." By this time, about 65 percent of the company's products were made overseas, particularly in southern China. The company became the largest importer of Italian bedding and Belgian linen in the United States. The firm created a line of furnishings especially for smaller apartments and homes called Small Spaces.
In 2013, the company created its Objects of Curiosity line, featuring unique artifacts and curiosity pieces. It also created its Tableware line of kitchen and dining items and place settings. The same year, the company introduced its RH Contemporary Art line of limited-edition artworks by American-based fine artists.
Since 2013, the company has focused on leasing large historic buildings in different cities such as Boston, East Hampton, Greenwich and Chicago or building brand new ones in cities such as Houston to function as its flagship stores. It calls these stores "galleries," and the decor and design of these stores are given equal or greater prominence than their merchandise.
The company continues to expand, both in terms of the number of its locations and the lines of merchandise it carries. The company has aggressive plans to expand in the United States and internationally, to the point of closing some successful locations in favor of opening much larger stores in the same cities.
Restoration Hardware's biggest competitors are other home goods retailers such as Crate & Barrel and Room & Board. Some high-end clothing manufacturers such as Giorgio Armani, Ralph Lauren and Calvin Klein have entered the home decor space, just as Restoration Hardware has entered the apparel space. Restoration Hardware and its competitors both outsource merchandise manufacturing, branding and licensing and have items custom-made for them. Ralph Lauren has labeled goods from the famous home furnishings company Henredon in the past. However, as of yet, none of these primarily fashion retailers have made nearly the kind of monetary commitment to the home goods business that Restoration Hardware has.
Stores such as Ethan Allen, Pottery Barn, Crate & Barrel and Room & Board are more focused on their merchandise than their shopping experience, and their cookie-cutter stores, which stand in contrast to Restoration Hardware's flagship stores, reflect that thinking. Restoration Hardware's much higher price points, in theory, are justified by their investment in their shopping experience and enhanced brand perception. CEO Friedman aims to continue building high-end consumers' "love affair" with his company's brand in the future via investments in non-inventory expenditures.
This clip features the remodeling of Restoration Hardware's store in Boston, Massachusetts. Restoration Hardware CEO narrates the gut renovation of the building with key insights on the company's retail philosophy.
Restoration Hardware Social Media Links
Twitter—Restoration Hardware's official Twitter account features promotions, product tips, links to social media, features from home design sites, video clips, PR notes and media mentions.
Facebook—Restoration Hardware features Facebook pages for each of their stores. This is the Facebook page for their New York City flagship store. It features reviews, contact information and product and store photography.
Google+—Restoration Hardware's official Google+ account features video clips from the company's YouTube channel.
YouTube—The Restoration Hardware YouTube channel features product spotlights, style focuses, store introductions, company news, artisan interviews and promotional clips. There are in-depth segments on the restoration of the former Boston Museum of Natural History, the Chicago Three Arts Club and the former Greenwich Post Office into flagship Restoration Hardware stores. There is also a segment on the making of the Los Angeles Melrose Avenue store. The channel also features an introduction to the RH Teen line of Restoration Hardware furnishings for adolescents.
Instagram—Restoration Hardware's Instagram page features product spotlights, store interiors, photos of shoppers and store executives.
Tumblr—The official Tumblr page of Restoration Hardware features product photos and user feedback.
LinkedIn—Restoration Hardware's LinkedIn page features brand information, news updates and open positions in the company.
Restoration Hardware Contact Info
2900 North MacArthur Drive, Suite 100
Tracy, CA 95376
800-762-1005 or 800-910-9836